"HANAM PIG", the leading BBQ brand in South Korea, believes that food should be made with soul to be loved by customers. HANAM PIG has set the standard for Korean pork belly and under the slogan "Beyond Korea, to the World", it will strive to introduce the taste of Korea to the entire Asian region, including China and Japan. The pioneering spirit of HANAM PIG, which leads the way on uncharted paths, will continue in the future. It will realize the true value of "togetherness" with customers and make a powerful leap towards the development of a better dining industry through continuous innovation in communication.

The dedication of grilling each piece over 500-degree flames, combined with the craftsmanship, is reborn as a luxury. Food is called a luxury when it is crafted into art. The pork belly of HANAM PIG is the most valuable and represents the aesthetics of a luxurious taste that does not suit pork belly.